Viamour is the operating brand behind a portfolio of AI-generated short-form
video channels. Each channel keeps its own name, character, and audience —
Viamour is the entity that runs the shared production pipeline and holds each
platform's developer integration behind them.
The pipeline
Every episode goes through the same four steps, for every channel:
1
Concept. A short-form episode concept and script is developed for that
channel, informed by past performance and current platform trends.
2
Generation. The episode is generated with Higgsfield, an AI video
generation platform, from a detailed text prompt — no stock footage, no
templates, no human actors.
3
Review. Every generated episode is reviewed by a human before it goes
out, including its caption, title, and tags for each destination platform.
4
Publishing. The approved episode is published straight to TikTok,
YouTube, Instagram, and Facebook, directly from Viamour to each platform.
There's no manual re-uploading and no third-party scheduling tool in the
loop.
Why we built this
Short-form video is naturally suited to AI generation: each piece is short,
self-contained, and can be visually expressive without relying on legible
on-screen text (which AI video models still render unreliably) or spoken
dialogue. Viamour's channels are designed around that constraint from the
start — stories that read clearly through action, timing, and expression
alone.
Connecting your accounts
Every platform Viamour publishes to is connected the same general way:
a channel's own account signs in and approves the connection directly on
that platform's own screen — never Viamour's. Viamour never sees or
stores a password, the connection only ever touches that one account, and
it's only ever used to act on that account's own behalf — publishing its
own content and reading its own performance data back. Here's how that
works on each platform:
TT
TikTok. Sign in and approve the connection on TikTok's own
screen. Once connected, it's used to publish that account's videos and to
read that same account's own stats (views, likes, comments, shares),
shown live on the Analytics page.
IG
Instagram. Connects a professional (Business or Creator)
Instagram account through Meta's own login. Used to publish that
account's Reels and to read that account's own performance — reach,
likes, comments, saves — after each post.
YT
YouTube. Connects a channel through Google's own sign-in.
Used to upload videos to that channel and to read that channel's own
performance data — views, watch time, subscriber growth — straight from
YouTube's own reporting.
FB
Facebook. Connects a Page through Meta's own login, the same
screen Instagram uses. Used to publish that Page's Reels and to read that
Page's own video performance afterward.
See our Privacy Policy for the specific detail
on what's requested and how it's used.
Want this for your own brand?
The same pipeline described above is now available, in beta, to a small
number of outside creators and businesses. If you'd like AI-generated
video content produced and published for your own brand the way it is
for Marmalade Pixels and Murray, get in touch.
